ABOUT
At Tend, we believe thriving relationships—whether at home or at work—are the foundation of lasting impact. We help businesses develop their people and strengthen their teams, and we walk alongside couples seeking deeper connection and renewed trust. With backgrounds in leadership development, behavioral science, and gospel-centered coaching, we bring practical tools and personal care to every client we serve. Whether you're building a team or improving a marriage, we’re here to help you grow with purpose.
Aaron Andrade
Co-Founder
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Aaron has 20 years of experience building highly effective teams across Non-Profit, For-Profit and Government sectors in the Boston metro area.
Aaron's coaching and team building strategies have received recognition in leading companies like The Boston Globe, Year Up and The U.S. Army where he was awarded a bronze star for his service in Iraq.
His work has consistently led to increases in employee's job satisfaction, higher retention rates and higher customer satisfaction.
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Aaron sees work as a divinely inspired activity. Whether serving his God, his family, his country or his
clients, working with people gives his life meaning.
Laura Andrade
Co-Founder
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Laura, brings 17 years in behavioral science, and a contagious passion for helping people overcome barriers to meet their personal and professional goals. She has spent the last 12 years as a Licensed Independent Clinical Social Worker counseling, consulting, and coaching individuals, families and groups with diverse life/work challenges and complex needs. Her combination of skills and expertise make her a consummate people consultant for leaders who want to make a lasting far-reaching impact on the well-being and success of their people, and ultimately their organizations.
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When she isn’t enthusiastically leading workshops, strategizing for organizational success, or working with leaders to solve more nuanced staff interpersonal needs, Laura can be found teaching, learning, and adventuring through life with Aaron and their three children.
